But it’s just a marketing strategy. Mostly they just redefine the meaning of these terms to obscure their purposes. An Epic becomes a “mini business case;” the concept of governance sounds less onerous when called “lean governance;” and program management might cause less angst when positioned as “agile program management.” The constant talk of iterations and agile obscures the reality that these “Agile Release Trains” are mostly happening every 10 weeks.
I could go on, but hopefully you get the point. The core benefits of Agile and Lean are lost. More accurately, if you follow their process, I find it inconceivable that you’ll be able to achieve the underlying benefits of innovation that can come from effective use of Agile and Lean methods.